Earned Media Value
Last 12 months · estimated equivalent ad spend for the organic impressions and clicks you captured · 52 posts in window
CPM-based value
$2,496.73
Cost Per Mille — what an advertiser would pay to reach the 378.9K impressions your content received, @ $6.59 CPM.
CPC-based value
$57,454.98
Cost Per Click — what an advertiser would pay for the 10.9K engagements you earned, @ $5.26 per click.
Total EMV
$59,951.71
CPM + CPC combined — a rough proxy for what this content would have cost as paid media.
Methodology: CPM and CPC rates reflect published 2024–2025 LinkedIn ads benchmarks ($6.59 CPM, $5.26 CPC). EMV is a simplified convention for "what did this organic reach save me vs. paying for equivalent ads" — useful for ballpark framing, not an accurate market bid. Your audience quality, geo, and timing move real auction prices by a lot.